*Cue the confetti*
Your Badass Boss Style Archetype is:
creative siren
“Vibrant & Bold”
Your affirmation: “I’m ready to step into my highest, most powerful self.”
Your style is Vibrant & Bold. Maximalist and adventurous.
You’re an ambitious woman who loves to create and sees the world in vibrant colors. As an artistic soul, your style is naturally bold with a hint of creativity that’s dying to be teased out and explored. Your style is charming, playful, and colorfully romantic.
…but right now, it isn’t strategic.
More than most people, you understand the power of creativity to transform and give joy.
You’ve always felt drawn to the mystery of fashion. You know that a thoughtfully curated public image will help you navigate your creative career with confidence and ease. But you’re not quite sure how to put it all together in a way that enhances your self-esteem, creativity, and career.
“The joy of dressing is an art.”
—John Galliano
“JenniLee, tell me: what does my style say about me?”
You, as a human, are wondrously unique. Your fascinating personality can’t be summed up or boxed into one single clear-cut style category.
The good news? You have the power to embrace whatever style persona you want to, every single day. And that’s liberating.
That’s why as a stylist, I'm never going to tell you ‘this is the best thing for your shape’ or ‘you’re a summer or a winter.’
Because the simple truth is:
You’re not a box to be ticked. You’re a multidimensional human. And those kinds of restrictions? They aren’t helpful.
Each of us inherits complicated messages (especially people who identify as women) from our mothers, fathers, and the people around us about our appearance. And this impacts how we feel we can show up in the world.
The way I see it, real style is all about becoming truer to the essence of who you are in a very powerful way, so you can show up in life with confidence and joy.
We’re now finally in a place as women to take hold of that narrative and dress however we want to, wherever we're going.
So no, it’s not about finding your ‘one perfect style’.
It’s about embracing your multifacetedness, showing up as your badass boss self and learning how to read the room, so you can control the narrative of how you want to be perceived.
Your strengths as a creative siren
You’re free-spirited and inquisitive.
You’re colorful, juicy, spirited, and always creating. You have a rich inner life and a deep, wide imagination.
Driven by curiosity, you love to observe the world, explore unique angles, and give birth to new businesses, new stories, and new ideas. You have a wealth of creative ideas and material inside that you’re not yet sure how to unlock.
You’re a deep thinker and feeler.
There is nothing braver than sharing a piece of yourself. As a creative, you’ve had to develop inner resilience and deep self-awareness about who you are and why you do what you do.
Highly sensitive from a young age, your first love was creativity. When you read a sentence, see a character, or enjoy a creative work you admire, it affects you in a deep, visceral way. You find yourself obsessed with deconstructing the how.
You’re ambitious and values-driven.
Your work is your calling.
You feel at peace when you’re deep in the flow of creative practice. You love the thrill of using your art to experience life more deeply and thoughtfully.
Your ambition is magical, but your caring is even more so. You’re thoughtful, sensitive, and care deeply about making conscious decisions by supporting businesses that don’t harm the planet or people.
“When you don’t dress like everyone else, you don’t have to think like everyone else.”
— Iris Apfel
Your style challenge:
“How can I build my authority and personal brand as a creative professional through the way I dress?”
As a creative professional seeking a bigger stage, your clothes should reflect your identity and bolster your confidence. Your career grants you unique freedom to craft an unforgettable personal brand that explores all facets of you. Since your work is often solitary, your wardrobe should celebrate and recharge you.
Getting dressed energizes creativity—setting your day's tone, inspiring imagination, elevating private rituals, and armoring you against creative challenges.
Let me show you how style can create a life deep in meaning, rich in joy, full of creativity—and project the professional identity you've always wanted.
“Understanding your style is the fastest way to get major breakthroughs and get closer to the essence of who you are. And that’s powerful.”
— JenniLee Stylist
IT’S TIME TO…
⟡ Discover how style can elevate your art and work
⟡ Step into greater creative confidence with your style
⟡ Explore deeper self-expression in a new exciting way
Your style action plan
Your quiz results will illuminate 3 simple steps you can take to craft your unique style—something that reflects the core, multifaceted truth of YOU.
Ready to take the first step? Let’s do this!
-
As a creative entrepreneur, you have the power to make your own fashion rules.
So what will you do with this freedom? Start with a simple step: create a Pinterest mood board. Collect images that capture how you dream of showing up in the world and styles you admire. Draw inspiration from everywhere—runways, television, musicians, even a cherished photo of your mother.
Essential tips:
⟡ Pin visuals of your dream scenarios—stepping into first-class travel or standing in that breathtaking hotel lobby. What are you wearing in these moments?
⟡ For each image, identify exactly what ignites excitement within you.
⟡ Note what doesn't resonate or align with your elevated vision of yourself.
Document these details so when you revisit your board, you can instantly reconnect with what truly inspired you!
-
Learning how to maximize your wardrobe's versatility can save you tremendous time and energy each morning.
Essential strategies:
⟡ Each season, brands release variations of the same design. Focus on what works for you—when you discover a designer you love, invest in multiple pieces of your favorite styles for effortless mixing and matching. Often just five versatile pieces can create numerous combinations, extending your wardrobe's longevity.
⟡ Prioritize clothing with stretch for comfort and freedom of movement.
⟡ When purchasing something new, give yourself a fifteen-minute challenge: pair it with three existing items in your closet. Capture mirror selfies of these combinations and create a dedicated folder on your phone—perfect for those rushed mornings when decision fatigue hits.
⟡ Befriend a skilled tailor if you haven't already. Your wardrobe instantly becomes more versatile when your clothes fit impeccably.
-
Like I said earlier, no one has a single style. Every time you change your clothing, you're changing a facet of your personality for that moment.
BUT you can step into different style personas throughout the day to help focus your energy and smash your goals. Plus, it’s damn fun.
For example, you might have a work-from-home outfit, a superpower boss outfit, a 'feeling fantastic meeting people' magnetic networking outfit, plus cozy clothes that make you feel safe, self-loved, sexy, and relaxed.
No matter if you’re wearing your “forward-facing” or “back-stage” clothes, you deserve a uniform that makes you feel amazing, grounded and confident for all the different ways you’re showing up in the world — and showing up for yourself.
YOUR curated shopping boards
to get you started:
‘Feeling fantastic’ magnetic networking outfit
Power colors, sculptural shoulders, contrast & texture, conversation-starting shoes and accessories.
Comfy work-from-home outfit
Soft and relaxed fabrics in colors that bring you joy, pants that allow for impromptu dance-offs, heels for your OOTD selfie, then barefoot.
Superpower boss babe outfit
Head to toe monochromatic in saturated hues and unexpected footwear.
Hey, I’m JenniLee
Fashion stylist and image consultant, empowering bold-hearted women like you to align your style to your biz presence.
I’ve been around the block, styling for well over a decade and all over the world with some incredible women, like Lauryn Hill, Greta Gerwig, and Lana Condor.
And while I have cool credentials, babe, I’m never going to judge you.
I’m here to help you amplify your ambition, your anthem, your attitude, your art, and your fun inner cast of personas — so you can rock confidence every day and accomplish those big, bold dreams of yours.
Today, I help vibrant + bold, creative sirens like you step into confidence and claim your spotlight.
Get inspired with your Style Icons
Check out these style icons I’ve handpicked just for you.
Style Icon #1 - Joan Didion
Style Icon #2 - Solange
Style Icon #3 - Ava DuVernay
BIPOC and LGBTQ+ designers that align with your Vibrant & Bold style
Classic designer: Marc Jacobs
Adventurous emerging designer: Theophilio
Your Spotify playlist, curated with love
Here’s what I want for you,
creative siren.
I want to see your confidence soar as you become the electrifying woman you’ve always wanted to be.
I want to show you how to thoughtfully curate your authentic style (without dropping thousands on a new wardrobe) so you can elevate your business and attract your dream clients — until every bold, beautiful dream on your wishlist is crossed off.
What’s next?
Pop over to your inbox to find a love note and a bonus surprise from yours truly.
In the meantime, you’re welcome to join me on Insta and share your quiz result with the hashtag #creativesiren.
Now that you know your Badass Style Archetype, I invite you to play and explore your Vibrant & Bold style more deeply.
You and I both know that who you are is multifaceted and unique.
On your quest to curate your style in a way that strengthens your business empire (and enriches your life), it’s only natural to come up against limiting beliefs we didn’t even know we had — about who we are, who we should be, and the way we should and shouldn’t show up.
But I promise, if you stick with me, I’ll help you find what lights you up and makes you feel fierce AF.
We’re in this together. 🙌
Cheers to being your shiny, most vibrant self!
