*Cue the confetti*
Your Badass Boss Style Archetype is:
Ambitious Empress
“Vibrant & Bold”
Your affirmation: “I’m ready to step into my highest, most powerful self.”
Your style is Vibrant & Bold. Maximalist and adventurous.
Whether you realize it or not, your style is naturally bold with a hint of creativity that’s dying to be teased out and explored. Your style is charming, playful and colorfully romantic.
…but right now, it isn’t strategic.
You’re a powerful, type A, ambitious woman who, through a combination of talent and perseverance, has built a thriving, fulfilling business empire.
Your power to connect with the hearts and minds of your audience resides in your confidence, clarity, and execution. But you know you could be doing more to activate your highest self and explore your creative side.
Stepping into your style with boldness and conviction is a business investment — and an investment in your self-care as you take your business to even greater heights.
“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”
—Miuccia Prada
“JenniLee, tell me: what does my style say about me?”
You, as a human, are wondrously unique. Your fascinating personality can’t be summed up or boxed into one single clear-cut style category.
The good news? You have the power to embrace whatever style persona you want to, every single day. And that’s liberating.
That’s why as a stylist, I'm never going to tell you ‘this is the best thing for your shape’ or ‘you’re a summer or a winter.’
Because the simple truth is:
You’re not a box to be ticked. You’re a multidimensional human. And those kinds of restrictions? They aren’t helpful.
Each of us inherits complicated messages (especially people who identify as women) from our mothers, fathers, and the people around us about our appearance. And this impacts how we feel we can show up in the world.
The way I see it, real style is all about becoming truer to the essence of who you are in a very powerful way, so you can show up in life with confidence and joy.
We’re now finally in a place as women to take hold of that narrative and dress however we want to, wherever we're going.
So no, it’s not about finding your ‘one perfect style’.
It’s about embracing your multifacetedness, showing up as your powerful self, and learning how to read the room, so you can control the narrative of how you want to be perceived.
Your strengths as an ambitious empress
You’re courageous and wholehearted.
Thanks to your courage, you lead your life with a full and open heart. You don’t believe in half-assing anything.
A visionary who radiates confidence and goes after what you want, you’re drawn to exciting and meaningful work that makes a direct, positive impact on people’s lives.
You’re a results-oriented go-getter.
An unstoppable force to be reckoned with, you’re not only incredibly hardworking—you’re smart and strategic when it comes to turning your dreams into reality.
You’re a fair leader: tough-loving and direct, but warm and kind.
Because you’re so ambitious, it’s especially important that you ground yourself with strong boundaries that protect your well-being.
You’re not afraid to flip the status quo.
You’re determined to live your life to the fullest. And you’re not afraid to follow the beat of your own drum.
To you, life is about more than just experiencing luxury and nice things (although you do enjoy the finer things in life). You want to make conscious choices that help create a more sustainable and equitable world for everyone.
“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.”
— Vivienne Westwood
Your style challenge:
“How can I step into my highest self with style?”
When you’re your business, anything where you find yourself insecure creates a magnet for poking. As you work on your mindset, increase your visibility and impact, and master sales, whatever little niggling bits of doubt, fear, and worry get amplified—and everyone can see.
A good stylist sees a dress and knows which shoes to pair with it. But a great stylist sees you even when you don't see yourself, and reflects your truth back to you.
You’re allowed to wear what lights you up, makes you feel the most powerful, and makes you feel the most magnetic.
“Understanding your style is the fastest way to get major breakthroughs and get closer to the essence of who you are. And that’s powerful.”
— JenniLee Stylist
IT’S TIME TO…
⟡ Start standing taller and stronger in a room and ask for what you want
⟡ Uphold your boundaries, say no, and check in with yourself first
⟡ Find your spark and what lights you up
Your style action plan
Your quiz results will illuminate 3 simple steps you can take to craft your unique style—something that reflects the core, multifaceted truth of YOU.
Ready to take the first step? Let’s do this!
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Being a business owner means that you get to create your own style rules.
As the leader of a business with a devoted following, you now have the power to break old rules and make your own. You’ve already proven you can do this. Now, you can take that wild ambition and use it to grow and own a distinctive style.
Yikes, style feels a bit overwhelming, doesn’t it?
Let’s start small. Start by journaling and asking yourself the following questions:
⟡ What does your most high-level self look like? (Don't hold back!)
⟡ Are you investing in your image, your brand presence and your identity as much as you invest in your systems and your team?
⟡ What would it mean to show up as your absolute most high-level self? How would you feel?
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Like I said earlier, no one has a single style. Every time you change your clothing, you're changing a facet of your personality for that moment.
BUT you can step into different style personas throughout the day to help focus your energy and smash your goals. Plus, it’s damn fun.
For example, you might have a work-from-home outfit, a superpower boss outfit, a 'feeling fantastic meeting people' magnetic networking outfit, plus cozy clothes that make you feel safe, self-loved, sexy, and relaxed.
No matter if you’re wearing your “forward-facing” or “back-stage” clothes, you deserve a uniform that makes you feel amazing, grounded and confident for all the different ways you’re showing up in the world — and showing up for yourself.
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Go to a luxury designer store or a department store, and shop in a section that has perhaps intimidated you before.
Think about a piece of clothing that the higher vision you hold of yourself would wear, or a style you’ve admired on television (like Olivia Pope from Scandal or Sylvie from Emily in Paris).
Why not try something that looks like something those style icons would wear for yourself? And if you’re ready, pull the trigger and buy it.
YOUR curated shopping boards
to get you started:
‘Feeling fantastic’ magnetic networking outfit
Power colors, sculptural shoulders, contrast & texture, conversation-starting shoes and accessories.
Comfy work-from-home outfit
Soft and relaxed fabrics in colors that bring you joy, pants that allow for impromptu dance-offs, heels for your OOTD selfie, then barefoot.
Superpower boss babe outfit
Head to toe monochromatic in saturated hues and unexpected footwear.
Hey, I’m JenniLee
Fashion stylist and image consultant, empowering bold-hearted women like you to align your style to your biz presence.
I’ve been around the block, styling for well over a decade and all over the world with some incredible women, like Lauryn Hill, Greta Gerwig, and Lana Condor.
And while I have cool credentials, babe, I’m never going to judge you.
I’m here to help you amplify your ambition, your anthem, your attitude, your art, and your fun inner cast of personas — so you can rock confidence every day and accomplish those big, bold dreams of yours.
Today, I help vibrant + bold, ambitious empresses like you step into confidence and claim your spotlight.
Get inspired with your Style Icons
Check out these style icons I’ve handpicked just for you.
Style Icon #1 - Bozoma Saint John
Style Icon #2 - Beyonce
Style Icon #3 - Amal Clooney
BIPOC and LGBTQ+ designers that align with your Vibrant & Bold style
Classic designer: Gucci
Adventurous emerging designer: Christopher John Rogers
Your Spotify playlist, curated with love
Here’s what I want for you,
ambitious empress.
I want to see your confidence soar as you become the electrifying woman you’ve always wanted to be.
I want to show you how to thoughtfully curate your authentic style (without dropping thousands on a new wardrobe) so you can elevate your business and attract your dream clients — until every bold, beautiful dream on your wishlist is crossed off.
What’s next?
Pop over to your inbox to find a love note and a bonus surprise from yours truly.
In the meantime, join me on Insta and share your quiz result with the hashtag #ambitiousempress.
Now that you know your Badass Style Archetype, I invite you to play and explore your Vibrant & Bold style more deeply.
You and I both know that who you are is multifaceted and unique.
On your quest to curate your style in a way that strengthens your business empire (and enriches your life), it’s only natural to come up against limiting beliefs we didn’t even know we had — about who we are, who we should be, and the way we should and shouldn’t show up.
But I promise, if you stick with me, I’ll help you find what lights you up and makes you feel fierce AF.
We’re in this together. 🙌
Cheers to being your shiny, most vibrant self!
