*Cue the confetti*
Your Badass Boss Style Archetype is:
POLISHED POWERHOUSE
“Modern Minimalist”
Your affirmation: “My style is armor. The more I honor what makes me feel stylish, powerful and comfortable in my body, the more confidence I will project as a leader.”
Your style is Modern Minimalist. Scandi style mixed with Parisienne gamine.
You’re a type A ambitious woman who values balance and passion in your life. Every day, you balance motherhood with a purposeful career.
Whether you realize it or not, your style is naturally minimalist with a hint of bold sophistication that’s dying to be teased out and explored. Your style is monochromatic, modern and elegant femme with a touch of androgyny.
…but right now, it isn’t strategic.
As a dresser, you prioritize comfort and feeling authentic. If you’re fussing with a too-tight skirt or your toes are crammed into an unforgiving shoe, you have less energy and focus to dedicate to your pursuits.
Stepping into your style with boldness and conviction is a business investment—and an investment in your self-care as you continue to balance your family life with growing your business empire.
“Fashion is the armor to survive the reality of everyday life.”
—Bill Cunningham
“JenniLee, tell me: what does my style say about me?”
You, as a human, are wondrously unique. Your fascinating personality can’t be summed up or boxed into one single clear-cut style category.
The good news? You have the power to embrace whatever style persona you want to, every single day. And that’s liberating.
That’s why as a stylist, I'm never going to tell you ‘this is the best thing for your shape’ or ‘you’re a summer or a winter.’
Because the simple truth is:
You’re not a box to be ticked. You’re a multidimensional human. And those kinds of restrictions? They aren’t helpful.
Each of us inherits complicated messages (especially people who identify as women) from our mothers, fathers, and the people around us about our appearance. And this impacts how we feel we can show up in the world.
The way I see it, real style is all about becoming truer to the essence of who you are in a very powerful way, so you can show up in life with confidence and joy.
We’re now finally in a place as women to take hold of that narrative and dress however we want to, wherever we're going.
So no, it’s not about finding your ‘one perfect style’.
It’s about embracing your multifacetedness, showing up as your badass boss self, and learning how to read the room so you can control the narrative of how you want to be perceived.
Your strengths as a MINIMALIST POWERHOUSE
You’re passionate and kind.
Blessed with a can-do attitude, you’re a hero, known for inspiring others with your bravery and caring. Funny, real, and sincere, you’re the first person on everyone’s speed dial because you’re an excellent listener.
You’re powerful and fast-paced.
You’re strong and powerful—with you, what you see is what you get.
You’re the ultimate multitasker, practical, and grounded. But you’re generous and heartfelt. Your brain is always ‘switched on’.
You’re hardworking and dedicated.
You’re just as passionate about your career as you are about your family. You inspire your children by showing them how purposefulness, dedication and kindness can help make the world a better place.
“A woman is never sexier than when she is comfortable in her clothes.”
— Vera Wang
Your style challenge:
“How can I feel powerful, authentic, comfortable and feminine, and pervade confidence?”
As a working mom and a driven businesswoman, it’s easy to let style slide when you’re always busy. Getting dressed in the morning can feel overwhelming, especially when your body has gone through changes and you have so many other people to care about.
But you don’t want to give up on feeling stylish. Style is a powerful act of loving self-care that reminds you it’s important to put yourself first sometimes.
What would it feel like to take a moment in the morning to center and honor yourself and put on clothing that makes you feel powerful, confident, and comfortable?
When you show up as your most high-powered, creatively visualized self, your employees, clients, team and family see you as even more of an inspiration and a leader. Caring about how you’re showing up in the world inspires others to care for themselves, too.
It’s time to celebrate and enjoy your body, and get confident and comfortable with how you show up in the world through your style.
“Understanding your style is the fastest way to get major breakthroughs and get closer to the essence of who you are. And that’s powerful.”
— JenniLee Stylist
IT’S TIME TO…
⟡ Feel authentic and comfortable with your body
⟡ Use style to illuminate who you are as a confident leader and powerful woman
⟡ Streamline your decision-making so that style becomes less about overwhelm and more about finding ease in your life
Your style action plan
Your quiz results will illuminate 3 simple steps you can take to craft your unique style—something that reflects the core, multifaceted truth of YOU.
Ready to take the first step? Let’s do this!
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Being a business owner means that you get to create your own style rules. What are you going to do with this freedom?
Yikes, style feels a bit overwhelming, doesn’t it?
Let’s start small. Start by journaling and asking yourself the following questions:
⟡ Where are all the places you go and have the opportunity to do your work or talk about your biz?
⟡ How do you want to feel in your body and mind?
⟡ How do you want to be perceived?
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Like I said earlier, no one has a single style. Every time you change your clothing, you're changing a facet of your personality for that moment.
BUT you can step into different style personas throughout the day to help focus your energy and smash your goals. Plus, it’s damn fun.
For example, you might have a work-from-home outfit, a superpower boss babe outfit, a 'feeling fantastic meeting people' magnetic networking outfit, plus cozy clothes that make you feel safe, self-loved, sexy, and relaxed.
No matter if you’re wearing your “forward-facing” or “back-stage” clothes, you deserve a uniform that makes you feel amazing, grounded and confident for all the different ways you’re showing up in the world — and showing up for yourself.
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Learning how to get ultimate versatility out of your wardrobe can save you a massive amount of time and energy in the morning.
Here are some tips to help:
⟡ Every season or quarter, many brands come out with a different version of the same design. Hone in on the brands that work for you. If you fall in love with a designer, buy a few multiples in a style you really like so you can easily mix and match. It can be as simple as finding five easy pieces you can mix and match to get versatility. This way, your clothes have longevity and will go longer.
⟡ Look for clothing that stretches to give you ease and mobility.
⟡ When you buy something, give yourself a fifteen minute challenge to pair that with two or three other things you already own. Take a snap of yourself in the mirror so you remember the outfit. Create a little folder on your phone so if you feel overwhelmed when you’re getting ready in the morning, you can refer back to these images and put a look together quickly.
⟡ If you haven’t already, find and befriend a tailor. Your wardrobe will be more versatile when you invest in making sure your clothes fit properly.
Click these shopping boards to get you started:
‘Feeling fantastic’ magnetic networking outfit
A monochromatic neutral tailored suit in soft fabrics so you’re relaxed and approachable.
Comfy work-from-home outfit
All black and sharp lines in modern form fitting stretchy knits with unexpected pops of color and sculptural shapes with accessories.
Superpower boss babe outfit
No nonsense, effortlessly elegant suit separates in your preferred shades of neutrals in refined shapes and fabrics. Accessories with surprising details keep them on their toes.
Hey, I’m JenniLee
Fashion stylist and image consultant, empowering powerhouse women like you to align your style to your biz presence.
I’ve been around the block, styling for well over a decade and all over the world with some incredible women, like Lauryn Hill, Greta Gerwig, and Lana Condor.
And while I have cool credentials, babe, I’m never going to judge you.
I’m here to help you amplify your ambition, your anthem, your attitude, your art, and your fun inner cast of personas — so you can rock confidence every day and accomplish those big, bold dreams of yours.
Today, I help modern minimalist, polished powerhouses like you step into confidence and claim your empire.
Get inspired with your Style Icons
Check out these style icons I’ve handpicked just for you.
Style Icon #1 - Angelina Jolie
Style Icon #2 - Megan Markle
Style Icon #3 - Kerry Washington
BIPOC and LGBTQ+ designers that align with your MOdern minimalist style
Classic designer: Issey Miyake
Adventurous emerging designer: Toteme
Your Spotify playlist, curated with love
Here’s what I want for you,
Polished powerhouse.
I want to see your confidence soar as you become the badass woman you’ve always wanted to be.
I want to show you how to thoughtfully curate your authentic style (without dropping thousands on a new wardrobe) so you can elevate your business and command greater confidence—until every bold, beautiful dream on your wishlist is crossed off.
What’s next?
Pop over to your inbox to find a love note and a bonus surprise from yours truly.
In the meantime, you’re welcome to join me on Insta and share your quiz result with the hashtag #polishedpowerhouse.
Now that you know your Badass Boss Style Archetype, I invite you to play and explore your style more deeply.
You and I both know that who you are is multifaceted and unique.
On your quest to curate your style in a way that strengthens your business empire (and enriches your life), it’s only natural to come up against limiting beliefs we didn’t even know we had — about who we are, who we should be, and the way we should and shouldn’t show up.
But I promise, if you stick with me, I’ll help you find what lights you up and makes you feel fierce AF.
We’re in this together. 🙌
Cheers to being your shiny, most vibrant self!
