*Cue the confetti*
Your Badass Boss Style Archetype is:
Bold-Hearted Queen
“Classic & fresh”
Your affirmation: “The more I define the kind of leader I want to be and embrace my authentic self-expression, the more my confidence will attract my dream clients.”
Your style is Classic & Fresh. Elevated casual, crisp and sharp.
Whether you realize it or not, your style is naturally bold with a hint of creativity that’s dying to be teased out and explored. Your style is charming, playful and colorfully romantic.
…but right now, it isn’t strategic.
You’re on the cusp of something new (a freshly minted business, a new perspective, a new adventurous decade in your life). And you’re ready to step out of your comfort zone and lean into your authentic style with more intention.
Getting super intentional about the way you show up in the world will elevate you, help you live your life to the fullest, and become the woman, CEO, and teacher you know you are born to be.
If your style feels a bit messy now, don’t worry. With a bit of loving guidance, you can feel confident and ready for world domination.
“Style is something each of us already has, all we need is to find it.”
—Diane von Furstenberg
“JenniLee, tell me: what does my style say about me?”
You, as a human, are wondrously unique. Your fascinating personality can’t be summed up or boxed into one single clear-cut style category.
The good news? You have the power to embrace whatever style persona you want to, every single day. And that’s liberating.
That’s why as a stylist, I'm never going to tell you ‘this is the best thing for your shape’ or ‘you’re a summer or a winter.’
Because the simple truth is:
You’re not a box to be ticked. You’re a multidimensional human. And those kinds of restrictions? They aren’t helpful.
Each of us inherits complicated messages (especially people who identify as women) from our mothers, fathers, and the people around us about our appearance. And this impacts how we feel we can show up in the world.
The way I see it, real style is all about becoming truer to the essence of who you are in a very powerful way, so you can show up in life with confidence and joy.
We’re now finally in a place as women to take hold of that narrative and dress however we want to, wherever we're going.
So no, it’s not about finding your ‘one perfect style’.
It’s about embracing your multifacetedness, showing up as your badass boss self, and learning how to read the room so you can control the narrative of how you want to be perceived.
Your strengths as a Bold-Hearted Queen
You’re bold, ambitious and resourceful.
Purposeful and brave, you dared to carve out a new path for yourself because you wanted to do good things in this world. This boldness, if you want it to, can translate into a pretty sensational style.
You’re generous, inclusive and kind.
You light up the room with your sparkling warmth, kindness, and generosity. You’re the same generous person online with your clients as you are IRL with your friends. Your kindness and generosity flow best when you’re kind to yourself first and foremost, prioritize self-care, and carve out personal rituals that keep your state of mind elevated and at peace.
You’re more creative than you know.
Creativity isn't limited to a select talented few who are amazing painters or groundbreaking musicians. (Kudos to you if you are those things!) The truth is, you’re much more creative than you realize.
“You can have anything you want in life if you dress for it.”
— Edith Head
Your style challenge:
“Am I putting out the professional, high-powered vibe that I want?”
Whatever it is, the way you tell your story online can make all the difference.
You’re on the path to changing your class and wealth bracket, but you’re unsure how to ‘fake it till you make it.’
You’re shedding old ideas about who you are that hold you back. And as you put your professional self forward, you want to project confidence about the value you bring to the table, while feeling comfortable and authentically yourself.
You want to get booked solid with clients you’re EXCITED to work with, work on projects you love with clients that you love, and build a business and life that allows you to call the shots.
You want to level up your confidence and make your big, bold dreams happen.
You’re ready to consciously craft a personal brand and take monumental steps to become the brave, bold business woman you want to be.
You’re ready to feel like a boss.
“Understanding your style is the fastest way to get major breakthroughs and get closer to the essence of who you are. And that’s powerful.”
— JenniLee Stylist
IT’S TIME TO…
⟡ Start standing taller and stronger in a room and ask for what you want
⟡ Uphold your boundaries, say no, and check in with yourself first
⟡ Find your spark and what lights you up
Your style action plan
Your quiz results will illuminate 3 simple steps you can take to craft your unique style—something that reflects the core, multifaceted truth of YOU.
Ready to take the first step? Let’s do this!
-
Being a business owner means that you get to create your own style rules.
As a business owner, you’ve probably realized alllll the old rules you thought you knew are thrown out the window.
You’re no longer locked into some other business’s stifling corporate dress code. And you want to show up for your clients with authenticity and authority.
You now have the power to make your own rules. So what are you going to do with this freedom?
Yikes, it feels a bit overwhelming, doesn’t it?
Let’s start small. Start by journaling and asking yourself the following questions:
⟡ Where are all the places you go and have the opportunity to do your work or talk about your biz?
⟡ How do you want to feel in your body and mind?
⟡ How do you want to be perceived?
-
As you are uncovering what your new style is going to be, you don’t have to make drastic changes fast. You don’t have to throw out everything in your wardrobe. Reflect on your journaling. Think about all the places you want to be showing up in your life where you want to be perceived as your new version of your entrepreneurial self.
Then revisit your closet and see what you have in there that’s already achieving that. For these clothing items, you can learn how to style them in better ways.
-
Like I said earlier, no one has a single style. Every time you change your clothing, you're changing a facet of your personality for that moment.
BUT you can step into different style personas throughout the day to help focus your energy and smash your goals. Plus, it’s damn fun.
For example, you might have a work-from-home outfit, a superpower boss babe outfit, a 'feeling fantastic meeting people' magnetic networking outfit, plus cozy clothes that make you feel safe, self-loved, sexy, and relaxed.
No matter if you’re wearing your “forward-facing” or “back-stage” clothes, you deserve a uniform that makes you feel amazing, grounded, and confident for all the different ways you’re showing up in the world—and showing up for yourself.
YOUR curated shopping boards
to get you started:
‘Feeling fantastic’ magnetic networking outfit
Polished and refined, with a twist. Pay attention to unexpected details, because that’s what starts conversations.
Comfy work-from-home outfit
Tomboy staples yet elevated, a monogrammed Japanese knit sweatshirt and updated camo-print chinos with crispy clean kicks.
Superpower boss babe outfit
Luxurious light-weight knits, elegantly oversized trousers and blazers.
Hey, I’m JenniLee
Fashion stylist and image consultant, empowering bold-hearted women like you to align your style to your biz presence.
I’ve been around the block, styling for well over a decade and all over the world with some incredible women, like Lauryn Hill, Greta Gerwig, and Lana Condor.
And while I have cool credentials, babe, I’m never going to judge you.
I’m here to help you amplify your ambition, your anthem, your attitude, your art, and your fun inner cast of personas — so you can rock confidence every day and accomplish those big, bold dreams of yours.
Today, I help classic + fresh, bold-hearted queens like you step into confidence and claim your throne.
Get inspired with your Style Icons
Check out these style icons I’ve handpicked just for you.
Style Icon #1 - Elaine Welteroth
Style Icon #2 - Mindy Kaling
Style Icon #3 - Alexandria Ocasio-Cortez
BIPOC and LGBTQ+ designers that align with your Classic + fresh style
Classic designer: Diane von Furstenberg
Adventurous emerging designer: Sandy Liang
Your Spotify playlist, curated with love
Here’s what I want for you,
Bold-Hearted Queen.
I want to see your confidence soar as you become the badass woman you’ve always wanted to be.
I want to show you how to thoughtfully curate your authentic style (without dropping thousands on a new wardrobe) so you can elevate your business and attract your dream clients — until every bold, beautiful dream on your wishlist is crossed off.
What’s next?
Pop over to your inbox to find a love note and a bonus surprise from yours truly.
In the meantime, you’re welcome to join me on Insta and share your quiz result with the hashtag #boldheartedqueen.
Now that you know your Badass Boss Style Archetype, I invite you to play and explore your style more deeply.
You and I both know that who you are is multifaceted and unique.
On your quest to curate your style in a way that strengthens your business empire (and enriches your life), it’s only natural to come up against limiting beliefs we didn’t even know we had — about who we are, who we should be, and the way we should and shouldn’t show up.
But I promise, if you stick with me, I’ll help you find what lights you up and makes you feel fierce AF.
We’re in this together. 🙌
Cheers to being your shiny, most vibrant self!
